Brand Representation
We work with brand owners to create commercially viable licensing and distribution programs that support brand goals and objectives.
With a deep understanding of retail and consumer trends, we work to strategically unlock a brand’s equity, connecting the right manufacturers and retail partners that bring outstanding products, services and experiences to market to increase consumer engagement.
We manage the program’s ongoing operations and product approvals, providing oversight of licensee partners as well as comprehensive legal and financial services.
Our Services for
Brand Owners
Norra Licensing collaborates with brand owners to create and oversee their expansion via licensing and distribution programs or enhance existing ones. We function as an extension of our clients' marketing and sales teams, dedicated to developing thriving and sustainable custom-tailored programs.
Consulting
Building upon our brand extension and licensing experience, our consulting division advises companies on how to extend their brands through innovative and commercially viable brand extension strategies.
We uncover the path to growth and provide a road map to open opportunities to new markets, audiences and revenue. We work with brand owners, retailers and manufacturers to provide guidance and tools to drive brand expansion and growth.
Brand Partnerships
Licensed products have always served as a marketing tool. In today’s crowded media landscape, brand owners are challenged to do the unexpected to demonstrate innovation and evolution to their consumers.
Brand Partnerships develops and launches buzzworthy collaborations between brands that generate hype and create cultural moments.
Legal & Finance
With negotiation experience in the industry, our in-house legal team has worked on agreements in virtually every product category across continents.
We oversee the commercial viability of each business plan, negotiation, term sheet, and license agreement execution. We conduct forecasts and financial analysis to understand historical and forward-looking trends in the sales and royalties of clients’ licensing programs, utilizing a world-class data warehouse, forecasting, and reporting systems.