The Goal
Partner a leading Dubai-based distributor specializing in consumer electronics and home appliances with a globally recognized brand, enabling them to enter the Major Domestic Appliances (MDA) category under a trusted international name.
Instead of creating a new brand identity, the objective was to secure a long-term licensing agreement with a global power brand that offers strong recognition, product credibility, and alignment with regional growth.
The Results
After two years of market evaluation, brand targeting, negotiations, and deal execution, we successfully partnered the distributor with Black + Decker for the Major Domestic Appliances license.
Founded in 1910 in Baltimore, USA, Black + Decker is a globally trusted name in home innovation, engineering, and everyday reliability. Best known for its power tools, home improvement, and small appliances, the brand has evolved into a comprehensive home solutions provider with presence in over 100 countries worldwide.
Leveraging Black + Decker’s heritage, consumer trust, and brand strength, the licensee is positioned to accelerate growth, expand product reach, and build a sustainable leadership position in the regional appliance market.
