The Goal
Represent Nautica, a globally recognized lifestyle brand owned by Authentic Brands Group, to identify and secure a strategic licensing partner in Europe.
The objective was to expand Nautica’s brand presence beyond apparel and accessories into premium home and lifestyle extensions, aligning with its coastal heritage and timeless design aesthetic.
The Results
After targeted outreach, brand evaluation, and negotiations, we partnered Nautica with a Netherlands-based manufacturer & distributor as its licensee for the flooring category across Europe.
Through this partnership, Nautica enters the European home segment with a trusted local manufacturer known for quality, innovation, and distribution reach, ensuring brand integrity and consistent product standards across the region.
This collaboration reinforces Nautica’s brand positioning as a complete lifestyle brand, extending its presence from wardrobe to home, and marks another successful category expansion under Authentic Brands Group’s global licensing strategy.
