The Goal
Extend North Sails from Italian lifestyle icon to a global apparel brand. Positioning, building awareness and demand, and establishing a scalable, premium omnichannel footprint (mono-brand retail, department-store corners, wholesale, and e-com) in priority markets outside Europe.
The Results
Built a country-franchise & licensing model that aligns brand control with local execution, simple to adopt, scalable, and protective of premium positioning.
Designed model unlocked partner investment in retail, marketing, and talent.
Created a fresh retail layout and provided inputs for new seasonal collections.
North Sails signed agreements for an additional 28 countries with plans to open 320 mono brand stores in the next 5 years.
Collaborations with Prada, Maserati, and Guess.
