The Goal
The client’s goal was to grow their flooring category by licensing a globally trusted brand, investing in brand equity and market expansion instead of building a new brand or establishing another manufacturing plant. This strategy allows for faster scale, immediate consumer confidence, and a more efficient use of capital.
We are proud to have partnered our client with STANLEY®️, the iconic global brand known for durability, precision, and professional performance, to launch STANLEY®️ into the flooring and wall category.
The Results
STANLEY®️ Enters the Flooring and Wall Category
The STANLEY®️ Flooring and Wall collection was officially introduced to the market at DOMOTEX 2026, marking the brand’s first presentation in the global flooring industry. The program is designed as a long-term, scalable category expansion, aligned with STANLEY®️’s heritage of performance, reliability, and innovation.
This milestone represents a significant step in STANLEY®️’s brand evolution and demonstrates how strong brand partnerships can successfully unlock new product categories.
